Ink and t-shirts. Who’d have thought two things could cause a company so much trouble?
Our logo printed Superdry style!
Ink and t-shirts. Who’d have thought two things could cause a company so much trouble? Let’s be honest guys – ink gets everywhere! But it has to… you’re screen printing! Luckily there were two of us – one to do the inking, the other to pop the t-shirts in the dryer and a lot of surgical gloves.
We purchased every piece of equipment possible to aid us in our endeavour – funnily enough we used just one item – a trusty spatula! The studio was great in accepting semi-amateurs into the fold and the assistant was very patient in explaining some (very simple) things that we didn’t understand. However, as we continued our understanding increased; our skills were a bit slow to catch up, but we plowed on and soon enough we were surprised to find that we were on a roll!
Not to say we weren’t still making mistakes – over-flooding the screen, under-flooding the screen, completely forgetting to flood the screen… but we were very careful and managed not to get excess ink on anything, and apart from making a hole in the mesh while trying to dry the screen with a hoover (yes – a hoover!) we’d say today was a success. Now, we did not complete everything we intended to, and we did only a fraction of what we wanted to achieve. But the steep learning curve gives us a lot of confidence going into our 2nd 4 hour session tomorrow.
Watch this space…